BeEthnic.ie — Automated Ethnic Wear News Platform (n8n + AI)

BeEthnic.ie — an Ireland-based ethnic wear brand building a content-led channel to attract shoppers and grow its audience.

·      Main site: www.beethnic.ie

·      Live demo (news platform): https://ethnicwearnews.beethnic.ie/

The challenge

BeEthnic wanted a consistent stream of fresh, relevant ethnic wear news content without the ongoing manual work of:

·      Searching the internet for news and trends

·      Writing and formatting articles

·      Finding a suitable image for each post

·      Publishing to the website with a clear call-to-action (CTA)

·      Sharing the content to their email marketing list

They also wanted the system to be future-proof: scalable, repeatable, and able to run reliably with minimal human involvement.

The solution

We built a fully automated AI news engine using n8n that runs end-to-end:

1.        Finds ethnic wear news automatically from the internet

2.        Generates an article from the discovered news (clean structure, readable tone)

3.        Selects/creates a relevant image to match the story

4.        Publishes the post to the BeEthnic news website with a CTA back to the main store

5.        Emails the article to BeEthnic’s marketing list automatically

This created a “set-and-scale” content workflow that can keep producing content regularly without a content team.

How it works (high level)

The n8n workflow orchestrates the full process:

·      Discovery: monitors and pulls relevant ethnic wear news from the web

·      AI content creation: converts the source into a unique, well-structured article

·      Creative step: attaches a relevant image for stronger engagement

·      Publishing: posts directly to the news platform with a CTA

·      Distribution: sends the same content to the email list for immediate reach

Results / impact

·      Always-on content production: the platform can publish continuously without manual effort

·      Faster marketing cycles: news → article → publish → email happens automatically

·      Higher consistency: steady content output supports SEO and repeat visitor traffic

·      Future-proof marketing asset: the workflow is modular and can be expanded (more sources, categories, languages, social posting, etc.)

See it live

Prospective clients can view the automation in action here:

·      Live automated news platform: https://ethnicwearnews.beethnic.ie/

·      Main website: www.beethnic.ie

Tech stack

·      Automation orchestration: n8n

·      AI layer: AI-driven content generation and image selection

·      Outputs: website publishing + email distribution

Want a similar system?

If you want an automated content engine for your niche (news, product updates, industry insights, local content, or SEO pages), we can build a tailored workflow that:

·      Finds relevant content automatically

·      Produces publish-ready posts with images and CTAs

·      Distributes to email (and optionally social)

·      Runs reliably with minimal maintenance